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Welcome to the Office of Institutional Effectiveness!

The Office of Institutional Effectiveness is eager to serve our students and our colleagues in the fulfillment of the Mission.  We do so by coordinating the assessment, planning, and evaluation cycles that promote accountability for the continuous improvement of programs and services at all levels of the institution.  The Office supports the attainment of the College Mission through the clarification of goals and the identification of measurable expected outcomes.  The evaluation of actual results against expected outcomes prompts the College to affirm or modify its strategies for Mission fulfillment.  Though assessment, planning, and evaluation activities are ongoing, planning activities are anchored to the calendar through integration with the annual budget approval processes.

Research & Assessment

Students, alumni, faculty, staff, and other key constituents are periodically invited to communicate with College leaders by means of surveys, focus groups, or other assessment methodologies, including the Noel Levitz® Student Satisfaction SurveyTM, the CIRP Freshmen Survey®, and alumni surveys.  Certain student learning assessments are administered to measure attainment of learning objectives for the Core curriculum or other academic programs, such as the ETS® Proficiency Profile, Project SAILS® (Standardized Assessment of Information Literacy Skills), or ETS® Major Field Tests.  Students, faculty, staff, alumni, and other key constituents regularly contribute to the body of assessment data that campus leaders use to inform improvement plans. 

In collaboration with offices throughout the College, the Office of Institutional Effectiveness conducts research that campus leaders use to measure Mission fulfillment, including research on enrollment, finance, financial aid, faculty loading, and library resources, among other core functions.  This information is reported to accreditors, state regulators, in institutional publications, and other databases for a variety of purposes. 

A necessary element of the effectiveness strategy at PHC is the establishment of expected outcomes for certain Mission critical research and assessment items.  Meaningful expected outcomes (or benchmarks) provide context to assessment data and are useful for identifying opportunities for continued improvement.  Expected outcomes are identified by the relevant person(s) on Assessment Plans.

Planning & Evaluation

Collectively, research and assessment data inform improvements at the institutional level and within the educational programs, academic and student support services, and administrative support units.  Effectiveness planning (i.e. the process of measuring actual results against intended results and developing plans for improvement) is formalized through strategic planning, academic program reviews, unit level planning, and interim enhancement reports.  The Office coordinates these various cycles; at the conclusion of each cycle, campus leaders evaluate actual performance and use results for further enhancement.

Other Functions

Additional functions of the Office of Institutional Effectiveness include:

  • Promoting compliance with accreditation and regulatory requirements;
  • Maintaining a database of institutional memberships with external entities;
  • Monitoring adherence to best practices in higher education;
  • Tracking relevant trends and developments in higher education policy at both state and federal levels
  • Coordinating compilation of documentation and reports for accreditors and state regulators, facilitating site visits when necessary
  • Providing support for the external reporting needs of other functional areas
  • Serving as the College's primary "accreditation liaison" to institutional stakeholders, prospective students and their parents, and interested public
  • Providing the president and executive officers with conceptual and data-driven guidance to prioritize, plan, and implement the College's strategic initiatives


 Who We Are


Rodney Showalter, M. Ed.
Assistant Vice President for Institutional Effectiveness & Planning


Mr. Rodney Showalter has over twelve years of experience in higher education, including positions in student services, academic administration, curriculum design, and institutional research.  He currently serves as the College's Assistant Vice President for Institutional Effectiveness & Planning, directing the research and assessment processes that support institutional planning, policy development, and accreditation. 

He has presented at national conferences such as the annual meetings of the Commission on Colleges of the Southern Association of Colleges & Schools (SACS), the Transnational Association of Christian Colleges & Schools (TRACS), and the American Association of Collegiate Registrars & Admissions Officers (AACRAO), on topics related to academic quality, institutional and student learning assessment, and the portability of credit. Mr. Showalter is also a published author in College & University.


Jackquelyn Veith, Ed.D.
Director of Assessment

Dr. Jackquelyn Veith has served in various administrator roles such as principal and director of curriculum and assessment in several Christian private schools in the past twenty-three years.  As part of her responsibilities, she coordinated and implemented institutional assessment plans which included analyzing student achievement patterns in standardized tests and grades.  Her primary focus at PHC is academic assessment. She earned a B.A. from the University of Oklahoma, an M.S. in Curriculum and Instruction at Concordia University Wisconsin, and an Ed.D. in Administrative Leadership from Shenandoah University.


Terry Appleton
Institutional Effectiveness Coordinator

Coming to Patrick Henry College in 2009 with a background in education, both public education and homeschooling, Mrs. Terry Appleton worked for several years as Academic Records Specialist in the Office of the Registrar.  She transitioned into her current role in the Office of Institutional Effectiveness in 2013, serving to support the College's documentation of institutional effectiveness processes.  Terry has a Bachelor of Arts in English and a secondary teaching certificate from California State University at Long Beach.





How to Reach Us 

Office of Institutional Effectiveness>
Patrick Henry College
10 Patrick Henry College
Purcellville, VA   20132
Phone: 540.441.8060  |  Fax: 540.441.8069