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Welcome to the Office of Institutional Effectiveness!




 Who We Are


Rodney Showalter, M. Ed.
Assistant Vice President of Institutional Effectiveness & Planning


Mr. Rodney Showalter earned his M.Ed. from the College of William & Mary in Educational Leadership and his B.A. from Toccoa Falls College.  With over twelve years of experience in higher education, he has worked in student development and services, academic administration, and institutional research. 

He has presented at national conferences such as the annual meetings of the Commission on Colleges of the Southern Association of Colleges & Schools (SACS), the Transnational Association of Christian Colleges & Schools (TRACS), and the American Association of Collegiate Registrars & Admissions Officers (AACRAO), on topics related to academic quality, institutional assessment, and the portability of credit. Mr. Showalter is also a published author in College & University.


Jackquelyn Veith, Ed.D.
Director of Assessment

Dr. Jackquelyn Veith has served in various administrator roles such as principal and director of curriculum and assessment in several Christian private schools in the past twenty-three years.  As part of her responsibilities, she coordinated and implemented institutional assessment plans which included analyzing student achievement patterns in standardized tests and grades.  Her primary focus at PHC is academic assessment. She earned a B.A. from the University of Oklahoma, an M.S. in Curriculum and Instruction at Concordia University Wisconsin, and an Ed.D. in Administrative Leadership from Shenandoah University.


Terry Appleton
Institutional Effectivneess Coordinator

Coming to Patrick Henry College in 2009 with a background in education, both public education and homeschooling, Mrs. Terry Appleton worked for several years as Academic Records Specialist in the Office of the Registrar.  She transitioned into her current role in the Office of Institutional Effectiveness in 2013, serving to support the College's documentation of institutional effectiveness processes.  Terry has a Bachelor of Arts in English and a secondary teaching certificate from California State University at Long Beach.




What We Do

The Office of Institutional Effectiveness serves the campus community by aiming to diligently fulfill the following objectives:

  1. To clearly articulate a set of curricular and developmental objectives to inform a student's 
      o       developmentally appropriate knowledge and skills in a given content area
      o       depth and breadth of application of the classical liberal arts
      o       levels of civic engagement, leadership, and service 
  1. To develop a well-defined strategy to achieve those objectives, including identifying and monitoring
      o       trends in student profiles
      o       trends in student learning
      o       the instruments and methods used in assessing student learning
  1. To offer verifiable evidence of the achievement of those objectives by
      o       the use of direct methods of assessment
      o       the use of indirect methods of assessment
      o       the use of mixed methods of assessment
  1. To provide the College with a means of accountability to ensure ongoing assessment
      o       through appropriate organizational accountability processes
      o       through meeting the standards and best practices common to higher education 
      o       through the development of a campus ethos of authentic assessment
  1. To gather, interpret, and use the evidence of assessment in the institutional decision-making processes of instructional program improvement, strategic planning, and resource allocation
      o       by implementing the College’s Comprehensive Assessment Plan
      o       as guided by President, Provost, Faculty Senate and Department Chairmen
      o       used widely across all units of the campus community
  1. To provide yearly and other regular reports to the campus community to
      o       direct the work of the Office of Institutional Effectiveness & Planning to  provide feedback for formative student development
      o       inform logistic and strategic decision making at all levels of the institution
      o       develop a campus ethos of authentic assessment

Several additional functions of the Office of Institutional Effectiveness include:

  • Maintaining a database of institutional memberships with external entities
  • Representing the College at strategic external venues to advance its interests in the higher education community at large
  • Monitoring adherence to regulations and best practices in higher education
  • Tracking relevant trends and developments in higher education policy at both state and federal levels
  • Coordinating compilation of documentation and reports for accrediting agencies and SCHEV, facilitating site visits when necessary
  • Providing support for the external reporting needs of other functional areas
  • Serving as the College's primary "accreditation liaison" to institutional stakeholders, prospective students and their parents, and interested public
  • Providing the president and executive officers with conceptual and data-driven guidance to prioritize, plan, and implement the College's strategic initiatives
  • Spearheading specific strategic initiatives on an ad hoc basis, as tasked by the president and defined in the College's Strategic Plan


How to Reach Us 

Office of Institutional Effectiveness

Patrick Henry College
10 Patrick Henry College
Purcellville, VA   20132
Phone: 540.441.8060  |  Fax: 540.441.8069